SHARE: RECIPE #9

PITCHING

INGREDIENTS

Purpose/Goal

To help participants learn how to pitch their ideas and present with confidence.

Desired Outcomes

Participants create a structured, 3-minute pitch presentation that clearly communicates their idea and impact.

Serving size:

one group of 2 to 5 people

Preparation time:

10 minutes

Cooking time:

150+ minutes

INSTURCTIONS

STEP 1: INTRODUCTION TO PITCHING (5 MIN)

Begin by explaining that a pitch presentation is a concise, clear way to share a business idea or project.

Both content and delivery are important:

  • Tailoring the pitch to resonate with the audience is needed.
  • Non-verbal communication is important: body language, eye contact, and confidence matter.
  • Practice is everything

Show a video example of a business pitch (example video) and ask participants to share their observations.

STEP 2: STRUCTURE OF A 3-MINUTE PITCH (5 MIN)

Walk participants through the structure of a 3-minute pitch. Explain each key section:
  • Introduction: Briefly introduce yourself and your team.
  • Problem: Describe the problem you want to solve with facts and figures.
  • Solution: Share your solution.
  • How: Explain how the solution works in a simple way.
  • Target Group? What value are you bringing to whom?
  • Unique Value: Why is your idea different? What value does it bring?
  • Impact: What is the potential outcome? How many people will benefit? How will the community change?
  • The Ask: What have you done until now to make this happen and what are your needs?
  • If you need funding, state how much you need and what it will be used for.
  • Why Us?: Highlight why your team is capable of executing this project and share the passion behind it.
  • Recap

STEP 3: CREATING THE PITCH (30+ MIN)

Give each team time to draft their 3-minute pitch using the provided structure. Encourage participants to focus on clarity and storytelling.

STEP 4: PITCH PRESENTATION AND FEEDBACK (20 MIN)

Have each team present their 3-minute pitch to the group. Encourage constructive feedback from peers. Focus on clarity, impact, and delivery style. Allow each team to make quick adjustments based on feedback, explaining the value of testing and refining their presentation.

STEP 5: TEAMWORK (60+ MIN)

Make sure teams have plenty of time to prepare for their final pitch: at least 1.5 to 2 hours to practice, refine their presentation, and relax before going on stage. There’s no need to add extra pressure. This should be a moment of confidence and celebration, not stress. Giving them this space allows them to feel prepared and present their ideas in the best way possible.
 

STEP 6: THE FINAL PITCH EVENT- A CELEBRATION OF IDEAS (30 MIN)

After all the hard work, it’s time to celebrate. The pitching event is a moment to recognize the effort, creativity, and teamwork that went into the hackathon. This is a chance for participants to share their journey, showcase what they’ve built, and feel proud of how far they’ve come.

Make the event fun and engaging, keeping the atmosphere light and supportive. Whether they came in with a clear vision or developed something entirely new along the way, every team has something valuable to present.

You can invite community members, mentors, or industry experts to listen to it and offer feedback. If possible, make it even more exciting by offering prizes: funding, mentorship, or resources to help the best ideas move forward. But keep in mind, the real win is the experience, connections, and lessons learned.

To kick things off, start with a short introduction to set the tone and celebrate the journey so far. Then, each team gets three minutes to pitch their idea. If you want, allow a few quick questions from the audience or judges, but keep it relaxed! The focus should be on support, encouragement, and fun rather than pressure.

Whether in person or online, make sure the event stays positive and uplifting. You can add music, interactive moments, or even small team awards to keep the energy high. The goal is for participants to walk away feeling empowered, excited, inspired and ready to take their ideas further or apply what they’ve learned in future projects.

 

Tips & Tricks

  • While the pitch structure provides a framework, participants can adapt it to fit their idea and style.
  • Discuss the importance of body language, eye contact, and vocal clarity in delivery.
  • The goal is for everyone, including those unfamiliar with the project, to understand the idea and its impact.